Liquid Marketing: A Liquid Creative Podcast

The Drip – Episode 5 – No Matter Who You Root for on the Gridiron, this Gator Knows Marketing!

Tina Banner is the Assistant Director for Social Media and Digital
Communities for Advancement at the University of Florida, where she works to connect with Gator Nation through the UF Alumni Association social media channels. In this episode, Tina explains how social media has evolved in the education sector and shares her tips for engaging alumni through targeted social media posts and special initiatives.

The Drip – Episode 4 – How to Embody “Unreasonable Hospitality” in Your Business and Sales

Listen in as Jack Sharp, General Manager for Hunter Douglas as COO of Progressive Screens, talks to Jen about his unusual career path and how it led him to embed “unreasonable hospitality” in daily business operations—and how such luxury customer service and top-tier client relations can drive sales for any company.

The Drip - Episode 3 - Building Your Business From the Inside out

Jen has a great time talking with Daniel Eckhard, Owner and President of Straight Line Construction, who shares his vast experience with best hiring practices, how to build company culture, effective sales tactics, and key strategies for business growth.

The Drip - Episode 2 - Distinct Campaigns for Different Audiences

Listen as Truman Magley, District Director at Boy Scouts of America, talks to Jen about running major annual campaigns in the nonprofit sector. Truman shares how his organization successfully creates distinct marketing campaigns that reach and engage different target audiences (like Membership & Fundraising).

The Drip - Episode 1 - Brand Transitions & Acquisitions with Caylee from Champion

Brand Acquisitions can be great for business but tricky to navigate. Listen to today's episode of "The Drip" to hear Champion Chair's Digital Marketing Manager, Caylee Biegalski, walk Jen through what happened when they brought multiple brands under one umbrella.

Season 1 - Episode 6: How much should I spend on Google ads?

What’s B2B and B2C? Not all marketing campaigns are the same. William and Jen talk about how to pick a well-rounded media/ad mix that supports your business goals so that you’re operationally ready when the leads start rolling in.

Season 1 - Episode 5: What is the purpose of a website?

We’ve all seen websites—some great and some not so great. When you want one that builds your business, you need to know the overall purpose of your website and the specific things your website should do. PLUS the super important #1 tip we share in this episode.

Season 1 - Episode 4: Marketing Budget, Part 2

We all know money doesn’t grow on trees; there’s only so much of the budget to go around. In this episode, learn what to do when you’ve spent a bunch of money on marketing, but you’re not seeing the results you want.

Season 1 - Episode 3: Marketing Budget, Part 1

Ready to make room in the budget for marketing? William and Jen share a general model you can use to predict how much to spend on marketing, plus they explain an effective way to project ROI.

Season 1 - Episode 2: Does My Company Need Social Media?

Today we answer these questions and more: What, specifically, are people talking about when they say “social media”? I have a personal social media account, but do I really need one for my business? I already have socials for my company, but where do I draw the line with engagement—especially with folks who leave negative comments?